LIPSTICK COLOR

The Best Lipstick Shades For Every Skin Tone

Get a makeup lesson from Poppy King, the lipstick queen

Get Gorgeous by Going Brighter
Covergirl scientists tracked the eye movements of subjects looking at an image of a woman wearing different brightnesses of lip color. Both men and women spent much more time checking her out when she wore vibrant lipstick. Poppy King chooses the best lipstick shades for every woman. And don't worry if you're scared of red lipstick, we have plenty of alternatives.

Fair Skin

Victoria's Secret Very Sexy in Slow Burn, $12, victoriassecret.com

Esté Lauder Signature Hydra Lustre in Woodland Berry, $20, esteelauder.com

Josie Maran in Precocious, $18, josiemarancosmetics.com

Therapy Systems in Roma, $20, therapysystems.com

Clinique Long Last Soft Shine in Honeynut, $14, clinique.com

Sally Hansen Salon Collagen Lip Lift in Sheer Berry Bliss, $7.50, drugstore.com

Nars 2007 Holiday Collection in Viridiana, $23, narscosmetics.com

Bare Escentuals BareMinerals in Red Delicious, $15, sephora.com

Medium Skin

Wet n Wild Silk Finish in Cinnamon, $1, walgreens.com

Prescriptives Incredible Sheer Lipcolor SPF 15 in Chambord, $18, prescriptives.com

Laura Mercier Lip Colour in Fresh Brown, $22, bluemercury.com

Make Up For Ever in Cherry Red 207, $18, sephora.com

Max Factor Colour Perfection in Mauve Shimmer, $7.50, drugstore.com

Revlon Super Lustrous Shiny Sheers in Sheer Mauvy Star, $8, drugstore.com

Rimmel London Cool Shine Lipstick in Quench, $6, rimmellondon.com

Lipstick Queen in Saint Rouge, $18, lipstickqueen.com

Olive Skin

Clarins Rouge Appeal in Copper Glaze, $22, clarins.com

Pür Minerals in Cocoa Quartz, $15, purminerals.com

Mally Beauty in Nutmeg, $15, QVC.com

Sonia Kashuk Luxury Lip Color in Bordeaux, $8, target.com

CoverGirl TruShine Lipcolor in Plum Shine, $6, drugstore.com

Stila Long Wear Lip Color in Exquisite, $18, stilacosmetics.com

Iman Luxury Lip Stain in Fire Opal, $9, walgreens.com

Benefit Silky Finish in Ms. Behavin, $16, benefitcosmetics.com

Deep Skin

Aveda Uruku Lip Pigment in Orellana, $14, aveda.com

Tropez Moisturizing in Tribal Wine, $1, walgreens.com

Cargo PlantLove in Gamba, $20, sephora.com

The Body Shop Lip Color in Beechnut, $12, bodyshop.com

Elizabeth Arden Ceramide Plump Perfect in Perfect Brick, $21.50, elizabetharden.com

Avon Ultra Color Rich in Cherry Jubilee, $6.50, avon.com

Sephora Maniac Long Wearing in Rich Chocolate Shimmer, $12, sephora.com

True Pure Lip Color in Empress, $22, restorespa.com